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ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a...
For quite some time, we have known that Internet users want websites to load quickly. In fact, in many cases, if the website loads too slowly, users won’t stick around. Since Google constantly strives...
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Voice Search Is Gaining Popularity, but Not as Quickly as Some People Think
There are a lot of people still spreading the news that comScore predicted that by 2020, 50% of all searches will be done via voice search. Marketers who have yet to consider voice in their marketing...
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Ignoring Your Potential Customers With Disabilities Will Affect Your Bottom Line
According to the Centers for Disease Control and Prevention, “61 million adults in the United States live with a disability.” Let that sink in for a minute. About one in four of your customers and...
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New Research Reveals How Many U.S. Adults Currently Own Smart Speakers
According to the Smart Audio Report Spring 2019 that was conducted by NPR and Edison Research, only 21 percent of Americans age 18 or older own a smart speaker. This translates to roughly 53 million...
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Think About What You’re Sharing Online Part 2: Words Have Power
As you already know, there is a lot of information being shared on the Internet. As you also hopefully know, just because it is on the Internet doesn’t necessarily mean that it’s true. In a post last...
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Algorithms Are the New Content Gatekeepers: An Introduction
Prior to the Internet, if you had a movie you wanted to make, a book that you wanted to write, a song that you wanted people to hear, or you wanted to take part in just about any other creative...
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Algorithms Are the New Content Gatekeepers Part Two: Organizing the Web
It was not long after the World Wide Web was created that people began looking for ways to help users find content online. In fact, the first website was created by Tim Berners-Lee on August 6, 1991....
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45 Things to Watch in 2020 and Beyond
It’s that time of year again. It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction. Every year since 2013, I’ve been adding to...
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In 2020, Social Media Marketing Shouldn’t Be About “Selling”
This year has gotten off to a rough start. With the CDC recommending social distancing and many businesses temporarily shuttering their doors in an effort to slow down the spread of COVID-19, many...
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Why Now Might Be the Time to Use Tik Tok to Promote Your Brand
Many people are listening to the medical community’s advice (or the government’s direct orders) to stay at home during the COVID-19 Pandemic. As a result, many of your potential customers have turned...
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